Tequila isn’t just a drink—it’s a deep-rooted expression of Mexico’s soul, woven through its culture, land, and history. Welcome to Beyond the Barrel, where we explore the stories and values distilled in every bottle. Today, we spotlight 123 Tequila, a brand that blends tradition, terroir, and sustainability into every sip.
A Name with Meaning
Founded by David Ravandi, 123 Tequila (Uno Dos Tres) stands for simplicity, purity, and respect for nature. Each number represents a different expression—Uno (Blanco), Dos (Reposado), and Tres (Añejo)—crafted to showcase the evolution of flavor and the richness of time. But it’s more than just a clever name. It’s a philosophy: that great tequila starts with the land and should honor it with every bottle. And for those seeking an even deeper journey, Ravandi introduced Diablito, an organic Extra Añejo aged over seven years—a rare feat in the world of tequila. Diablito (meaning "little devil") reflects not only Ravandi's playful side but also his commitment to craftsmanship pushed to its highest expression.
From the Earth, With Respect
Sourced from certified organic blue agave grown in the highlands of Jalisco, 123 Tequila is deeply connected to its environment. The brand employs sustainable farming practices, eschews additives, and uses recycled materials in its packaging. Every decision—from fermentation to filtration—is made with one goal in mind: to let the agave speak for itself. The labels for each bottle feature mystical symbols, including owls, hummingbirds, and skeleton farmers, all inspired by ancient Mesoamerican beliefs—reminding drinkers of the spirit’s connection to both the natural and spiritual worlds.
A Modern Expression of Ancient Craft
While tequila’s roots date back to pre-Hispanic traditions, 123 Tequila is a masterclass in how to honor that legacy while refining it for today’s palate. Uno is crisp and clean, perfect for sipping or cocktails. Dos carries warmth from American oak aging, while Tres offers a rich, lingering finish with notes of honey and spice. And for the truly adventurous, Diablito delivers an unparalleled depth, with layers of cacao, tobacco leaf, and roasted agave—a complex, contemplative spirit meant for slow savoring. Diablito is made from agave plants harvested from a single estate at over 6,000 feet elevation, giving the spirit an intensity and minerality rarely found in tequila.
Tasting Notes & Cocktails
• 123 Tequila Uno (Blanco)
Tasting Notes: Bright and vibrant with notes of sweet agave, citrus zest, and white pepper. Clean minerality and a crisp, dry finish.
Try it in: Classic Margarita or Paloma—its purity lets the agave shine.
• 123 Tequila Dos (Reposado)
Tasting Notes: Soft vanilla, caramelized agave, and toasted oak with hints of cinnamon and spice. Smooth and well-rounded.
Try it in: Oaxaca Old Fashioned or neat with an orange peel garnish.
• 123 Tequila Tres (Añejo)
Tasting Notes: Deep amber with flavors of butterscotch, dried fig, and baking spices. Rich, silky, and complex with a long, warm finish.
Try it in: Añejo Manhattan or sipped slowly after dinner.
• 123 Tequila Diablito (Extra Añejo)
Tasting Notes: Velvety and intense with layers of dark chocolate, roasted nuts, tobacco, and earthy agave sweetness. An exceptional expression for special occasions.
Try it in: Best enjoyed neat, in a fine crystal glass, allowing the aromas to unfold slowly.
A Toast to the Land and Legacy
Whether you’re sipping a neat pour of Añejo, exploring the rare depths of Diablito, or crafting a vibrant Paloma with Uno, drinking 123 Tequila is about more than just the spirit. It’s about the roots, the ritual, and the respect that comes with every bottle. Because when you drink with intention, you taste the difference.
Stay tuned for the next edition of Beyond the Barrel, where we continue to uncover the stories and craftsmanship behind the world’s most beloved spirits.
